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Wash Your Sins Away – Moving beyond trust issues in business communication
In today’s rapidly evolving business landscape, the importance of authentic communication cannot be overstated. More than ever before, consumers are demanding transparency, honesty, and accountability from the brands they engage with. This growing trend of authenticity in business communication stems from a desire for meaningful connections, ethical practices, and a genuine commitment to the causes…
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What does Brand Communication and Motherhood Poetry have in common?
As a mom and a creative professional, I have lately found myself torn between two seemingly separate worlds. On one hand, my passion for poetry and personal growth drove me to explore the depths of my emotions and share my experiences as a m/other. On the other hand, my expertise in brand communication and copywriting…
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Wake Up and Smell the Copy: Master your Brand Communication
Rise and shine! Today is a great day to dive headfirst into the realm of brand communication. Explore the vital elements that make your brand glow, and discover how compelling copy can work tirelessly to supercharge your brand. Are you ready? Then grab your cup of joe, sip it slowly, and let’s unravel the secrets…
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Are you making the mistake of Choosing the Words before painting the picture?
Many a business owner or entrepreneur struggles to attract and retain the right customers. On the surface they have wonderful copy, cool designs, awesome offers… but something’s not gelling. If you’re one of them, you might be missing a crucial element in your marketing strategy: a clear and detailed image of your ideal client (or…
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Elon Musk’s heartache is Shackled to patriarchal Storytelling
Okay, here’s a perspective you probably weren’t expecting from me today (but hey, expect the unexpected if you plan to stick around. 😉) Yesterday, someone in my extended circle on Facebook shared this meme (originally posted by Elon Musk on Twitter) of a woman hugging a bear and a rather misogynist text. (Heartbreak much, Mr.…
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The card every Child should get way before a credit or debit card
If building wealth is a subject you’re interested in, you may have come across the statement that rich families often teach their children a wealthy mindset, providing them with opportunities to learn about investments, entrepreneurship, and financial management. These skills, like most vital ones, should be taught in schools, but are not. So whatever financial…
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These Dopamine Secrets will Make Your Copywriting addictive
Ah, so we’re browsing for some advanced communication tips, are we? You want to know the secret to slaying the game of sales pages and copy with conversion rates so high, they make your competition cry? Well, get your swimming suit on, because we’re about to dive into the deep sea of neuroscience, and it’s…
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The 5 Essentials of Branding
Let’s be honest, AI is already capable of doing our jobs both faster and better than us. Which is why building a strong brand has never been more important. Your brand is your emotional link to your audience — the only thing AI will have difficulty competing with. So if you aim to still have…
Anna Rickman Comms 