Tag: ideal client avatar
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Are you making the mistake of Choosing the Words before painting the picture?
Many a business owner or entrepreneur struggles to attract and retain the right customers. On the surface they have wonderful copy, cool designs, awesome offers… but something’s not gelling. If you’re one of them, you might be missing a crucial element in your marketing strategy: a clear and detailed image of your ideal client (or…
Anna Rickman Comms 