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What the heck is a brand personality and why should you have one?
It’s been said that imitation is the sincerest form of flattery. In marketing communication, this sentiment holds as true as anywhere else—stealing good ideas can lead to remarkable innovations. But let’s clarify: I’m not talking about plagiarism, but taking inspiration from successful concepts, adding your unique twist, and creating something personal. Kind of like making
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Why Resilient Businesses Need Multipotentialites
How The Jack of All Trades Is Coveted Amidst Socio-Economic Turmoil In this blog post you can learn about the rising significance of multipotentiality in today’s turbulent work landscape. As global events disrupt traditional career paths, individuals with diverse skill sets find themselves uniquely positioned to thrive. We delve into the evolving recruitment methods, the
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War Begins With Words—As Does Peace
The role and impact of communication in politics, marketing, and society In this blog post we explore the profound impact of language in politics, marketing, and society, shedding light on how communication shapes narratives, influences perceptions, and affects cultural climates. From divisive rhetoric in politics to ethical considerations in marketing and the role of language
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How Cognitive Tests Hinder Efforts to Build Diverse and Creative Teams
In this post you’ll learn about the unintended consequences of standardized testing in recruitment, particularly for creative industries facing rising unemployment. Despite the aim of objectivity, cognitive tests may stifle innovation and expression crucial for progress. Recent research questions their effectiveness and highlights the need to embrace creativity as a cornerstone for innovation and success
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How Good UX writing Can Make You $300 million
In this blog post you’ll learn how UX writing shapes seamless digital experiences and drives business success, from microcopy optimization to real-world examples like Amazon’s button placement. Get ready to enhance your platform’s user experience! The UX writer plays a crucial role for any business building a digital platform. They are responsible for guiding users
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The BIG Problem with ChatGPT—and A Simple Solution
In this blog post we’ll explore the pivotal role of copywriting in driving meaningful interactions for businesses amidst the rise of AI tools like ChatGPT. Discover the core principles, types, and objectives of effective copywriting, and learn how to leverage generative AI to enhance your writing process while maintaining creativity, persuasion, and above all a
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5 Limiting Beliefs and How To Nip Them in the Bud.
In this blog post we’ll tackle the common self-doubt and limiting beliefs that often plague entrepreneurs when crafting captivating copy—and how to overcome them. Discover how to harness the power of effective copywriting to draw in clients and elevate your brand. Crafting persuasive content is a pivotal skill that can make or break your client
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Magnetic Communication—The Must-Have Copy Skills for Your Business
In this blog post we’ll uncover the vital role of a skilled copywriter in elevating your brand’s communication strategy. From tailored messaging to market expertise and neuroscience-backed storytelling, discover how partnering with the right copywriter can amplify your brand’s voice and drive growth. If you’re on the prowl for a key that unlocks doors to
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Wash Your Sins Away—Moving Beyond Trust Issues in Business Communication
In this blog post you’ll learn how authenticity in business communication is a powerful force that drives meaningful connections and establishes trust with consumers. The rise of femwashing and greenwashing serves as a reminder that hollow claims and empty rhetoric erode trust and undermine the genuine efforts of responsible businesses. To bridge the gap, it’s
Anna Rickman Comms 