Etikett: authenticity
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Wash Your Sins Away—Moving Beyond Trust Issues in Business Communication
In this blog post you’ll learn how authenticity in business communication is a powerful force that drives meaningful connections and establishes trust with consumers. The rise of femwashing and greenwashing serves as a reminder that hollow claims and empty rhetoric erode trust and undermine the genuine efforts of responsible businesses. To bridge the gap, it’s…
Anna Rickman Comms 