Etikett: brand identity
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Wash Your Sins Away—Moving Beyond Trust Issues in Business Communication
In this blog post you’ll learn how authenticity in business communication is a powerful force that drives meaningful connections and establishes trust with consumers. The rise of femwashing and greenwashing serves as a reminder that hollow claims and empty rhetoric erode trust and undermine the genuine efforts of responsible businesses. To bridge the gap, it’s…
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Wake Up and Smell the Copy—Master your Brand Communication
In this blog post we’ll talk about how with the right blend of brand communication elements, your business will open a whole world of new possibilities. From a strong brand identity to compelling messaging and a captivating visual presence, ensure your brand’s aroma permeates every aspect of your customer’s journey. Fine-tune your communication efforts and…
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The 5 Essentials of Branding
In this post you’ll learn why there has never been a better time to get excited about your brand. A strong brand requires a brand personality that evokes an emotional connection with your audience, while a brand identity should convey your company’s values and be unique and memorable. Let’s be honest, AI is already capable…
Anna Rickman Comms 