Etikett: brand messaging
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What the heck is a brand personality and why should you have one?
It’s been said that imitation is the sincerest form of flattery. In marketing communication, this sentiment holds as true as anywhere else—stealing good ideas can lead to remarkable innovations. But let’s clarify: I’m not talking about plagiarism, but taking inspiration from successful concepts, adding your unique twist, and creating something personal. Kind of like making…
Anna Rickman Comms 