Etikett: brand personality
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What the heck is a brand personality and why should you have one?
It’s been said that imitation is the sincerest form of flattery. In marketing communication, this sentiment holds as true as anywhere else—stealing good ideas can lead to remarkable innovations. But let’s clarify: I’m not talking about plagiarism, but taking inspiration from successful concepts, adding your unique twist, and creating something personal. Kind of like making…
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The 5 Essentials of Branding
In this post you’ll learn why there has never been a better time to get excited about your brand. A strong brand requires a brand personality that evokes an emotional connection with your audience, while a brand identity should convey your company’s values and be unique and memorable. Let’s be honest, AI is already capable…
Anna Rickman Comms 