Kategori: Chrysalis
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Wake Up and Smell the Copy—Master your Brand Communication
In this blog post we’ll talk about how with the right blend of brand communication elements, your business will open a whole world of new possibilities. From a strong brand identity to compelling messaging and a captivating visual presence, ensure your brand’s aroma permeates every aspect of your customer’s journey. Fine-tune your communication efforts and…
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Are You Making This Mistake?
In this blog post you’ll learn how by defining characteristics such as age, interests, values, pain points, ultimate desires, buying motivations, communication channels, cultural references, and favorite brands of your Ideal Client Avatar, you can successfully tailor your marketing messages and offers. Many a business owner or entrepreneur struggles to attract and retain the right…
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Elon Musk’s Heartache is Shackled to Patriarchal Storytelling
In this blog post we’ll explore how a seemingly innocent meme sparks a deep dive into the historical and societal narratives surrounding gender, power, and the evolving perception of femininity, prompting a call to action for crafting more inclusive and empowering stories. Okay, here’s a perspective you probably weren’t expecting from me today (but expect…
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The Card Every Child Should Have Before a Credit or Debit Card
In this post you’ll read about how true wealth means way more than material possessions. It’s a mindset we learn most easily in childhood. By providing our children with access to helpful stories and cultural education, we can help them develop the skills and mindset they need to succeed in life. And the best part?…
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These Dopamine Secrets Will Make Your Copywriting Addictive
In this post I share how science says that good communication is like crack to our brains, and storytelling is one of the most effective ways to achieve it. So, learn how to tell a bloody good story, and you’ll have your audience begging for more. Ah, so we’re browsing for some advanced communication tips,…
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The 5 Essentials of Branding
In this post you’ll learn why there has never been a better time to get excited about your brand. A strong brand requires a brand personality that evokes an emotional connection with your audience, while a brand identity should convey your company’s values and be unique and memorable. Let’s be honest, AI is already capable…
Anna Rickman Comms 