Etikett: brand building
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What the heck is a brand personality and why should you have one?
It’s been said that imitation is the sincerest form of flattery. In marketing communication, this sentiment holds as true as anywhere else—stealing good ideas can lead to remarkable innovations. But let’s clarify: I’m not talking about plagiarism, but taking inspiration from successful concepts, adding your unique twist, and creating something personal. Kind of like making…
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Magnetic Communication—The Must-Have Copy Skills for Your Business
In this blog post we’ll uncover the vital role of a skilled copywriter in elevating your brand’s communication strategy. From tailored messaging to market expertise and neuroscience-backed storytelling, discover how partnering with the right copywriter can amplify your brand’s voice and drive growth. If you’re on the prowl for a key that unlocks doors to…
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Wash Your Sins Away—Moving Beyond Trust Issues in Business Communication
In this blog post you’ll learn how authenticity in business communication is a powerful force that drives meaningful connections and establishes trust with consumers. The rise of femwashing and greenwashing serves as a reminder that hollow claims and empty rhetoric erode trust and undermine the genuine efforts of responsible businesses. To bridge the gap, it’s…
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Are You Making This Mistake?
In this blog post you’ll learn how by defining characteristics such as age, interests, values, pain points, ultimate desires, buying motivations, communication channels, cultural references, and favorite brands of your Ideal Client Avatar, you can successfully tailor your marketing messages and offers. Many a business owner or entrepreneur struggles to attract and retain the right…
Anna Rickman Comms 