Etikett: communication
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War Begins With Words—As Does Peace
The role and impact of communication in politics, marketing, and society In this blog post we explore the profound impact of language in politics, marketing, and society, shedding light on how communication shapes narratives, influences perceptions, and affects cultural climates. From divisive rhetoric in politics to ethical considerations in marketing and the role of language…
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The BIG Problem with ChatGPT—and A Simple Solution
In this blog post we’ll explore the pivotal role of copywriting in driving meaningful interactions for businesses amidst the rise of AI tools like ChatGPT. Discover the core principles, types, and objectives of effective copywriting, and learn how to leverage generative AI to enhance your writing process while maintaining creativity, persuasion, and above all a…
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Magnetic Communication—The Must-Have Copy Skills for Your Business
In this blog post we’ll uncover the vital role of a skilled copywriter in elevating your brand’s communication strategy. From tailored messaging to market expertise and neuroscience-backed storytelling, discover how partnering with the right copywriter can amplify your brand’s voice and drive growth. If you’re on the prowl for a key that unlocks doors to…
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Wash Your Sins Away—Moving Beyond Trust Issues in Business Communication
In this blog post you’ll learn how authenticity in business communication is a powerful force that drives meaningful connections and establishes trust with consumers. The rise of femwashing and greenwashing serves as a reminder that hollow claims and empty rhetoric erode trust and undermine the genuine efforts of responsible businesses. To bridge the gap, it’s…
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Are You Making This Mistake?
In this blog post you’ll learn how by defining characteristics such as age, interests, values, pain points, ultimate desires, buying motivations, communication channels, cultural references, and favorite brands of your Ideal Client Avatar, you can successfully tailor your marketing messages and offers. Many a business owner or entrepreneur struggles to attract and retain the right…
Anna Rickman Comms 